Continuing our technology partnership with Darlington Mowden Park RFC we have been commissioned to build a bespoke, multi user Desktop CRM Solution
Our partnership, through parent company YC Business Solutions, encompasses the IT, Telecoms, Web and Technology solutions the club require to grow in line with team’s aspirations.
Mowden Park, and the sports hospitality industry in general, have unique challenges in terms of engaging with their audience which are a wide and varied audience, ‘clients’ in a typical CRM environment include members, players, family, volunteers, corporate clients, retail, hospitality and more, each requiring a unique approach.
As well as traditional CRM functionality such as marketing, client engagement etc we will be focussing on membership management and loyalty functionality, this will encompass technology such as ‘smart’ membership cards that will help simplify match day ticketing, integration with retail and hospitality point of sale systems.
We will also be looking to help the club better engage and manage corporate clients, match day hospitality, and conferencing events.
Exciting times ahead!