dotuk (dot uk) logo - Making IT Easy in the North East definition of IT - dotuk (dot uk) tag line

homeproductsservicesvoiPbxe-garrisonnewscontactabout

you are .... Home arrow Search Engine Optimisation Friday, 09 May 2008

 
Search Engine Optimisation Print E-mail

Search Engine Optimization, or SEO, has unfortunately become a much maligned, and disregarded area of Internet Marketing, and in our opinion, quite often rightly so.  Whilst considered by many a magical black art (it's not, it's about knowledge and understanding) it is a service that has, and still is, being mis-sold and abused.

We, obviously we hope, are not one of those companies, and we are certainly not suggesting that all our competition are, we know and deal with many reputable companies who offer Search Engine Services.  In fact in the UK the industry seems far more trustworthy and ethical than other parts of the global Internet Economy.  We have provided a number of articles within this site with which we endeavour to show your what services we can offer you, be it an initial report, or an ongoing search optimisation campaign.  What we would like to point out is what we WON'T be doing;

  • We do NOT promise to get you to a certain position in any Search Engine or Online Directory - It is not possible.
  • We will NOT use underhand, or un-ethical tactics to falsely raise your position, eg;
    • White Text on White Backgrounds to 'Load' Keywords
    • Use false or inappropriate Keywords to lure false volume traffic
    • Use Gateway, or Landing pages to attempt to 'trick' Search Engine Crawlers and Robots
    • Any form of Cloaking
    • Advocate mass domain registrations pointed back to the same site.
    • Submit your site to Link Farms in an attempt artificially influence Googles PageRank
    • Cross Link our SEO clients sites with each other in order to falsely boost our profile
  • Make any form of false promise or expectation.
  • We will NOT promise miracles by next week, SEO takes time, and Search Engines are not under our, or any one elses control.
  • We will NOT promise to put you at a higher ranking than your competitor, we WILL however happily analyse your competitors site to understand whay they are above you, and advise how to improve the situation.


All Search Engine Optimisation campaigns are just Internet Marketing techniques, and with all forms of Marketing we need to commence with the Research.  And that Research is to understand where you are at the moment, and where you are wanting to be.  Our initial recommendation is to let us undertake a fixed price report on your current site, content, keywords, ranking and competitors.  At this point, and only this point will we discuss in detail what options are available, and waht the best route forward is.

Remember, we offer free initial consults, this can by phone or email for Nationwide clients, or for those local to us in the North East (Tyne, Wear, Tees, Durham ,Northumberland and North Yorkshire) we'll happily make an appointment to visit you at your premises, at your leisure.

 

 

Please feel free to read on to the more detailed Search Engine Positioning, and Submission Services we offer, or contact us to discuss your needs in further detail. 

 

 

Main Menu
Services
dotUK-Tired

 
 
 
© 2008 dotUK

dotUk are based in Stockton on Tees (Cleveland) in the North East of England, covering regions such as Teesside, North Yorkshire, County Durham, Tyneside, Wearside, Tyne and Wear, and Northumberland. We are a dual focussed company offering Web Design and Web Site Development Services both regionaly in the North East and Nationally. We also offer Business IT Support and Computer Network Maintenance, Installation and Management Services to local Businesses. We have North East based clients as far apart as Middlesbrough, York, Durham, Newcastle, Sundlerand, Hartlepool, Washington, Ashington, Newton Aycliffe, Whitby, Peterlee and Morpeth.